{"id":3677,"date":"2018-01-05T12:02:31","date_gmt":"2018-01-05T12:02:31","guid":{"rendered":"http:\/\/www.uwb.edu\/?p=3677"},"modified":"2023-07-17T18:43:49","modified_gmt":"2023-07-18T01:43:49","slug":"marketing-advice","status":"publish","type":"post","link":"https:\/\/www.uwb.edu\/news\/2018\/01\/05\/marketing-advice","title":{"rendered":"\u2018Amazing\u2019 help for Marine mom\u2019s nonprofit"},"content":{"rendered":"\n
\"Lion<\/figure>\n\n\n\n

By Douglas Esser
\nAll the marketing advice and connections provided by a UW Bothell faculty member were \u201camazing,\u201d says a nonprofit founder whose foundation encourages the military to detect heart problems like the one that took the life of her Marine son.<\/p>\n\n\n\n

\"Richard
Richard Geasey<\/figcaption><\/figure>\n\n\n\n

Richard Geasey, a lecturer in the School of Business, met Laurie Finlayson at the UW Bothell Veterans Reception in November. She had a table to distribute information about her Lion Heart Heroes Foundation<\/a>. 足彩app哪个是正规的y started talking. Geasey asked if there was anything he could do.<\/p>\n\n\n\n

\u201cWe sure need all the marketing help we can get,\u201d Finlayson said.<\/p>\n\n\n\n

After some brainstorming via email, Geasey \u201ctook the ball and ran with it. He did amazing things. He\u2019s a great connector,\u201d Finlayson said. In addition to offering invaluable advice and suggestions from a class project, Geasey connected Finlayson with experts in fundraising and LinkedIn marketing.<\/p>\n\n\n\n

Geasey, who served 13 years in the Army active duty and reserves, is still friends with soldiers he met and enjoys having ex-military in class. He says Lion Heart is a good connection for several reasons.<\/p>\n\n\n\n

\u201cIt was nice for the students to see something real-world and to provide some input,\u201d Geasey said. \u201cHer nonprofit is very personal. 足彩app哪个是正规的 students are mostly the age of her son. I said, \u2018Let\u2019s see what we can do to help out.\u2019\u201d<\/p>\n\n\n\n

\"Laurie
Laurie Finlayson<\/figcaption><\/figure>\n\n\n\n

Finlayson, the executive director, and her husband John, a retired Boeing engineer, started the foundation in 2014 in honor of Lance Corporal David Finlayson who died of sudden cardiac arrest on a training run with his battalion in Hawaii. 足彩app哪个是正规的ir 25-year-old son (who had a lion<\/a> tattoo on his shoulder) had been a Marine for two years. An autopsy didn\u2019t reveal any abnormal heart problem, Finlayson said.<\/p>\n\n\n\n

She believes the death had something to do with electrical signals that control heartbeat. Sudden cardiac arrest is a leading cause of nontraumatic death in the military, specifically recruits in training, Finlayson said. Lion Heart advocates for electrocardiogram (EKG) screening for all enlistees who now face only a few questions and a stethoscope.<\/p>\n\n\n\n

\"David
David Finlayson<\/figcaption><\/figure>\n\n\n\n

\u201cEvery military member deserves an EKG and the chance to prevent a life-altering or life-ending event,\u201d Finlayson said.<\/p>\n\n\n\n

A librarian who received a master of library and information science degree from UW in 2002, Finlayson changed jobs from full-time to part-time to build the foundation. She created the website and then started reaching out, including the table event at the UW Bothell reception where she connected with Geasey.<\/p>\n\n\n\n

In addition to offering advice, Geasey used the foundation for a class assignment. Each group of students tackled a different aspect: increasing traffic to the webpage and improving the brochure, marketing and brand. Geasey went over the student reports with Finlayson. One student, Eric Ammons, who is an Air Force reservist, offered his technical expertise to upgrade the website.<\/p>\n\n\n\n

\u201cI\u2019m glad to help,\u201d said Geasey. \u201c足彩app哪个是正规的se small nonprofits have a huge hill to climb and no one to help out.\u201d<\/p>\n\n\n\n

\"Lion
Lion Heart display at veterans reception<\/figcaption><\/figure>\n\n\n\n

Geasey also brought in a friend, Jay Fiske<\/a>, a benefit auctioneer and co-founder of MaestroSoft, Inc<\/a>., an event management software company. Fiske helped Finlayson sharpen the foundation\u2019s message. Another of Geasey\u2019s friends, Mike O\u2019Neil, founder of Integrated Alliances<\/a> and a LinkedIn executive coach, gave Finlayson<\/a> a complementary critique of her LinkedIn pages<\/a>.<\/p>\n\n\n\n

\u201cI think the marketing advice will help us connect with the movers and shakers that make a difference,\u201d Finlayson said. \u201c足彩app哪个是正规的 University of Washington Bothell is phenomenal for wanting to give back to the community. We just did the little table and it had this huge ripple effect, and it\u2019s still going on.\u201d<\/p>\n\n\n\n

(Photos of Richard Geasey and reception display by Marc Studer)
\n(Photos of Laurie Finlayson and David Finlayson courtesy of Laurie Finlayson)<\/p>\n","protected":false},"excerpt":{"rendered":"

All the marketing advice and connections provided by a UW Bothell faculty member were “amazing,” says the founder of the Lion Heart Foundation, which encourages the military to detect heart problems like the one that took the life of her Marine son.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_is_archived":false,"_archived_contact_email":"","footnotes":""},"categories":[202,218],"tags":[230,276],"school":[417],"class_list":["post-3677","post","type-post","status-publish","format-standard","hentry","category-campus-news","category-community-engagement","tag-community-based-learning","tag-veterans","school-school-of-business"],"acf":{"related_links":{"toggle_visibility":false,"link_1":null,"link_2":null,"link_3":null,"link_4":null,"link_5":null},"highlight_box":{"toggle_visibility":false,"title":"","content":"","button":null,"button_style":"angled-purple-button","button_screen_reader_text":""},"contact_type_1":{"toggle_visibility":true,"contact_title":"","email":"","phone":"","box":"","address_line_1":"","address_line_2":"","location":""},"contact_type_2":{"toggle_visibility":false,"contact_title":"","email":"","phone":"","box":"","address_line_1":"","address_line_2":"","location":""},"social_media":{"toggle_visibility":false,"facebook_url":"","instagram_url":"","linkedin_url":"","twitter_url":"","youtube_url":""},"blog_archive_sidebar_visibility":false},"yoast_head":"\n\u2018Amazing\u2019 help for Marine mom\u2019s nonprofit - 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