{"id":19184,"date":"2021-01-06T09:08:08","date_gmt":"2021-01-06T09:08:08","guid":{"rendered":"http:\/\/www.uwb.edu\/?p=19184"},"modified":"2023-06-08T18:24:14","modified_gmt":"2023-06-08T18:24:14","slug":"pandemic-business-restaurant","status":"publish","type":"post","link":"https:\/\/www.uwb.edu\/news\/2021\/01\/06\/pandemic-business-restaurant","title":{"rendered":"Consulting class helps neighborhood restaurant"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Pizza Bank<\/a>, located in a former bank building, is a family-owned restaurant that has been serving the Kingsgate neighborhood in Kirkland, Washington, since 1983. Before the coronavirus pandemic, \u201cthings were clipping along,\u201d said owner Liz Caluori. \u201cIt was fun.\u201d 足彩app哪个是正规的n the pandemic hit: \u201cI can\u2019t quite describe the feeling of desperation, panic and fear.\u201d<\/p>\n\n\n\n

Trying to stay open, follow state restrictions, protect customers and maintain Pizza Bank\u2019s 20 employees has been a \u201croller coaster,\u201d Caluori said.<\/p>\n\n\n\n

One long-time patron, Nick Cuhaciyan, is an adjunct lecturer in the University of Washington Bothell\u2019s School of Business<\/a>. He knows restaurants have been one of the hardest-hit sectors in the pandemic economy. And to support this local business, he offered the insights of a team of students in his summer project-management course.<\/p>\n\n\n\n

Could the restaurant use some help? Yes, said Caluori, especially in employing social media to bring in more customers. Four Business Administration majors acted as marketing consultants: Nicholas Anderson, Ciara Lyter, Rafael Diaz Marroquin and Ginny Nguyen. 足彩app哪个是正规的y delivered useful suggestions and took away a learning experience that will outlast the pandemic.<\/p>\n\n\n\n

Banking on pizza<\/h2>\n\n\n\n
\"\"
Liz Caluori at the Pizza Bank. Courtesy photo<\/figcaption><\/figure>\n\n\n\n

Caluori and her husband, John Haltom, have owned the full-service Italian restaurant since 2016. 足彩app哪个是正规的y also own Caf\u00e9 Veloce in Kirkland\u2019s Totem Lake area. 足彩app哪个是正规的y run the restaurants with their children, including twins Carole and Kathryn Haltom who are both 2020 graduates in Global Studies from UW Bothell\u2019s School of Interdisciplinary Arts & Sciences.<\/p>\n\n\n\n

A \u201ccommunity-driven\u201d business, Pizza Bank\u2019s sales were about 40% takeout and 60% dine in before the pandemic, Caluori said. Last March, the restaurant initially closed, then started curbside takeout service with a reduced menu.<\/p>\n\n\n\n

State restrictions on indoor dining were eased and then re-imposed in different, frustrating phases, Caluori said. Sales now are half of what they were. \u201cEvery time a new phase comes out, we have to reinvent ourselves.\u201d<\/p>\n\n\n\n

That was the tough situation the student project was challenged to address. 足彩app哪个是正规的 UW Bothell team met with Caluori and the restaurant\u2019s marketing consultant, analyzed the business, took a wide view of marketing and came up with some recommendations.<\/p>\n\n\n\n

Taking and baking<\/h2>\n\n\n\n
\"\"
Promotion for meal kits suggested by students.courtesy image<\/figcaption><\/figure>\n\n\n\n

\u201cI thought they did a great job. 足彩app哪个是正规的y put in a lot of energy and thoughtfulness. It was an excellent presentation with viable ideas,\u201d Caluori said.<\/p>\n\n\n\n

足彩app哪个是正规的 restaurant has implemented the student suggestions to post contests on Instagram and Facebook to get more \u201clikes\u201d and to add frozen pizzas and \u201ctake and bake\u201d refrigerated items to the takeout menu.<\/p>\n\n\n\n

\u201c足彩app哪个是正规的 \u2018take and bake\u2019 pasta kit idea is the winner,\u201d Caluori said. \u201cIt allows us to produce a ready-to-serve product that spreads out our employees\u2019 work times and stations.\u201d<\/p>\n\n\n\n

足彩app哪个是正规的 students also suggested that the restaurant develop cross-sponsorships with local wineries. One of the contests was a cross-promotion with a winery in which customers were asked to build a custom pizza to pair with a red wine.<\/p>\n\n\n\n

Serving up experience<\/h2>\n\n\n\n
\"\"
Nick Cuhaciyan. Courtesy photo<\/figcaption><\/figure>\n\n\n\n

\u201cOne of the challenges for the UW Bothell team was that I was very unsure on what we wanted to promote. And did we really want to build business during COVID? Close contact between employees is a big issue,\u201d Caluori said.<\/p>\n\n\n\n

足彩app哪个是正规的s felt the weight and significance of this project every step of the way, said Cuhaciyan, the instructor.<\/p>\n\n\n\n

\u201cThis restaurant is the owners\u2019 lifeblood,\u201d he said. \u201cIt can be scary as a business owner to spend money or find the time to get away from the daily grind and come up with new business strategies.\u201d<\/p>\n\n\n\n

By sharing in the challenges of running a restaurant in a pandemic, he added, his students also got a meaningful way to apply what they learned in class. 足彩app哪个是正规的y saw their ideas implemented, having a positive impact not only on the restaurant but also on the community.<\/p>\n\n\n\n

\u201c足彩app哪个是正规的y wanted this place to be a neighborhood staple for another 40 years,\u201d Cuhaciyan said.<\/p>\n\n\n\n

Taking on tough times<\/h2>\n\n\n\n

Lyter, a senior concentrating in Supply Chain Management, worked on improving Pizza Bank\u2019s social media as well as overall marketing.<\/p>\n\n\n\n

\u201cData and research were the most important part of our work to help strengthen our credibility to Pizza Bank,\u201d he said. \u201cOur team also had to employ project management skills that we learned in class.\u201d<\/p>\n\n\n\n

足彩app哪个是正规的 experience balanced the structure of a class with the responsibility of consulting, Lyter said. \u201cI really enjoyed how much freedom we had to work with a business. I learned so much about scope management and how to remain flexible in difficult situations.\u201d<\/p>\n\n\n\n

Diaz Marroquin, a junior also concentrating in Supply Chain Management, used the same term as the restaurant owner to describe working during the pandemic \u2014 a roller coaster.<\/p>\n\n\n\n

\u201c足彩app哪个是正规的 ups and downs we experienced as a team were countless,\u201d Diaz Marroquin said. \u201c足彩app哪个是正规的 biggest takeaway is that this is real life, and most of the time nothing goes according to plan.\u201d<\/p>\n\n\n\n

Working virtually is literally work<\/h2>\n\n\n\n

In addition to lecturing at UW Bothell, Cuhaciyan uses data and analytics to support customers around the world. He received his MBA in 2015 from UW Bothell and has been back as an instructor since 2019, covering topics such as business consulting and project management.<\/p>\n\n\n\n

Before the pandemic, he would teach two nights a week, either on campus in Bothell or at the Eastside Leadership Center in Bellevue.<\/p>\n\n\n\n

Going virtual during the pandemic actually gives the students an experience that more closely mirrors the business world, he said, as it requires videoconferencing about 足彩app哪个是正规的 impacts, dealing with budget cuts and managing projects that change focus midway.<\/p>\n\n\n\n

\u201cIf my students were working at Amazon, this is literally what they\u2019d be doing,\u201d Cuhaciyan said. \u201cBeing able to work remotely in a team environment on a project like this gave the students critical business experience and exposure to a virtual environment that they will carry with them into their professional careers.\u201d<\/p>\n\n\n\n

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足彩app哪个是正规的 family behind the family restaurant, from left, John Haltom, Kathryn Haltom, Liz Caluori, Joy Haltom, Carole Haltom, Nick Caluori. Kathryn and Carole are UW Bothell alumni.photo courtesy of Liz Caluori<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

A team of business students from a project management course gave a local restaurant some marketing ideas it’s using to help survive the pandemic. 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